Effective Furry Literature

So. To Furry authors in the world, what do you think makes effectice furry lit? I've read some really -bad- furry stories. What do you think would make furry stories have more appealing to the general public? What do you think it takes Furry lit to be published by a big name publisher?

Well I don't know much about big name furry authors but Blondi an admin here writes a good furry novel.
http://blondie55.deviantart.com/art/Lost-pages-1-and-2-124268728?q=&qo=

Good character development, intriguing plot, an un-obvious ending, and overall good writing skills.

justaddfaith wrote:

Good character development, intriguing plot, an un-obvious ending, and overall good writing skills.

oh Blondi's novel?

i have heard of kyell gold and everyone who read his stuff says hes the best furry auther out there
heres a whole list of his published stuff http://www.goodreads.com/author/list/803873.Kyell_Gold